What are restaurant industry trends?
There are several restaurant industry trends that are emerging in 2022. These include an emphasis on healthy and sustainable food options, as well as a focus on providing an experience that is unique and memorable. Restaurants are also becoming more technology-driven, with many offering mobile apps and online ordering.
The 5 Hot Restaurant Industry Trends Everyone's Talking About
What Shapes Restaurant Trends?
One of the biggest factors shaping restaurant industry trends today is changing demographics and lifestyle choices. For example, as more people move into cities, they tend to eat out more often since they don't have the time to cook at home. This has led to a rise in the popularity of quick service restaurants and delivery/take-out options.
Another big factor is technological advancement. With the advent of online ordering and food delivery apps, it's now easier than ever to bring people's favorite dishes to them in their homes. Such convenience has driven up demand for these services.
Finally, the economy plays a key role in shaping restaurant trends. For instance, in an economic downturn, people may be less likely to spend money on dining out and instead, cook at home to save money. On the other hand, come boom time, people may be more willing to splurge on a good meal out.
Why is it Important to Keep up With Restaurant Trends?
It is essential for restaurant owners and managers to keep up with the latest industry trends in order to remain relevant in the market. By understanding what consumers are looking for and what new technologies and approaches are available, restaurateurs can make changes to their businesses that could lead to better customer service and higher profits.
One of the most important trends currently affecting the restaurant industry is the rise of online ordering and food delivery services. Customers now expect to be able to order their favorite food from their smartphones or laptops with just a few clicks, and they want those meals delivered quickly and conveniently. Restaurateurs who don't offer this option risk losing business to those who do. Diners are also becoming more concerned about nutrition and want meals that are not only delicious, but also good for their health. This has led to a boom in the demand for plant based proteins, grain bowls, salad bars and other healthy fare. Those restaurants that can meet this demand will find themselves with a loyal customer base. So, keeping up with restaurant trends is essential if you want your business to grow.
You want to stay ahead of the competition, but you don't know where to begin.
Start by keeping up with the latest in restaurant news. This article is a good place to begin.
How to Tell Which Restaurant Trends to Adopt and Which to Skip
No Restaurant Management adopts new restaurant trends wholesale. They pick and choose what works for them. If you're wondering about the restaurant trends you should latch on to, here are a few things you need to consider first. First, think about your customer base and what they would be interested in. If you're catering to a younger crowd, trends like avocado toast, acai bowls, and healthy, low calorie foods could be considered. However, if your target audience is older, then these food trends might not be as appealing to them.
Secondly, take a look at your competition and see what they are doing. If they're already implementing some of the latest industry trends, you may want to follow suit so you don't fall behind. Also, consider the cost of adopting some of these food trends. Some may be more expensive than others, so it's important to weigh the benefits against the costs before making any decisions. Moreover, when considering a new restaurant trend, it is also important for restaurant owners to think about whether it aligns with their brand identity as well.
Let's now review some of the top restaurant trends of 2022.
No. 1- Online Ordering
According to a study by StockApps, the global food delivery industry generated a whopping revenue of $151.5 billion at the end of 2021. Moreover, the food delivery business is expected to grow further to $164.1 billion by the end of 2022. The growth is such that diners feel their in-person dining experience has started to suffer because restaurants are prioritizing food delivery apps and online ordering.
Food delivery services witnessed exponential growth over the past decade, when the Covid-19 pandemic and accompanying restrictions on public movement led to a further spike in their use. Another study conducted by the National Restaurant Association found that online ordering is predicted to be among the top restaurant trends of 2022.
Online ordering provides a convenient way for customers to get their favorite foods without having to leave home. This industry trend is here to stay and is expected to grow in the coming years, as more and more restaurants begin to offer this service. So if you want to stay relevant as a restaurant business, online ordering, and food delivery will have to be on your priority list.
No. 2- Ghost Kitchens
Ghosh kitchens are cooking facilities developed with the sole purpose of serving customers through online ordering and delivery services. They offer no on-site dining experience. While some businesses run ghost kitchens under their own brand, others work anonymously for other established restaurants. Ghost kitchens are among the other popular food trends that are expected to grow in the future with the rise in online ordering and third party contracting of kitchen services. According to Euromonitor, the projected growth of the ghost kitchen business is expected to touch $1 trillion by 2030 across the world. This restaurant industry trend is likely to cause a major shift in how the sector operates.
Not only do ghost kitchens reduce overhead costs of restaurant businesses, but they also come with the additional benefits of easy food delivery and centralized operations. Third party platforms such as UberEats, CloudKitchens, and Kitchen United have been driving the growth of ghost kitchens. A huge influx of investment in these companies is only expected to further drive innovation, automation, and disruption. So it's better to get a foot in the door of this trend in order to reap its benefits early on.
There are so many new trends sweeping the restaurant industry.
You don't know which ones to take seriously and which to bypass.
No. 3- Personalized Menu Items
With customers having more choices at hand and restaurants, ghost kitchens, food delivery services, and fast food chains all vying for their attention, there is a growing demand for personalized dining and menu experiences that will help differentiate between offerings. New research by PFSK shows that 79% of consumers now are on the lookout for personalized dining experiences. With customer data readily available for analysis and in-depth marketing, more and more restaurants are attempting to create personalized experiences for their customers.
Fast food chains such as McDonald's and Chipotle have started investing heavily in gathering customer data in order to personalize the dining experience they offer. With an in-depth understanding of customer behavior patterns, their purchases and preferences, restaurant businesses and fast food chains are now in a better position to meet the changing demands of their customers. Personalization of menus not only leads to better customer service, but also higher revenue.
Personalized menu items are a great way to show customers that you care about their experience. Offering a custom product that is tailored to their individual needs shows that you are willing to go the extra mile to ensure they have a positive experience. This can be as simple as offering a vegan option for those with dietary restrictions, or creating a special dish for someone with allergies. Whatever the case may be, personalized menu items are a great way to show your customers that you take customer service seriously at your establishment.
No. 4- Drive Thrus
There are many reasons for the resurgence in drive thrus. The first is convenience. In our fast-paced world, people want their food and they want it now, because of a growing need for instant gratification. According to a study of restaurant trends by Oracle, consumers are less likely to wait and tolerate slow service. Even in the case of table service, only 33% of respondents said they would not be annoyed for having to wait more than five minutes to be served. In such a market scenario, drive thru restaurants allow customers to get their food without even having to step out of their car. This helps businesses provide the quick gratification customers are looking for and also speed up order turnover rates.
Another reason for the popularity of drive thrus is reduced costs. These restaurant formats are typically less expensive than sit-down establishments, making them a great option for budget-conscious diners. Additionally, many drive thrus offer discounts and promotions that further save customers money. The drive thru restaurants also tend to have a wider range of menu items than traditional eateries, giving customers more choices and allowing them to customize their meal exactly to their liking. No wonder drive thrus are becoming increasingly popular with diners across the country.
No. 5 - Automation in the Restaurant Business
According to Research and Market, the global food automation market is expected to grow at an annual rate of 9.5% over the next five years and by 2027, it is expected to reach $29.4 billion. Automated Restaurant technology is set to disrupt the food industry in a big way. From ordering systems to kitchen management, businesses are now incorporating automated technologies into their restaurant operations in order to improve efficiency and reduce costs.
One of the most popular examples of automation is the use of self-service kiosks for ordering food. These machines allow customers to place their orders without having to wait in line or talk to a human being, which can speed up the process significantly. In addition, many restaurants are now using robots to cook and prepare food. This not only saves labor costs, but also allows for greater consistency in quality and taste.
The restaurant industry is constantly changing and it can be hard to keep up.
You need a reliable resource that tells you what you need to know.